Category: Timeline Stories

All timeline stories.

The birth of Globe

Jun 30 1994- POSTED BY Alex Liiv

Arising from an urge to control their own fate and offer a superior skate footwear, Hardcore starts another new proprietary […]

Read More
Comments Off on The birth of Globe

Growing categories

Jun 30 1993- POSTED BY Alex Liiv

The first Mooks womens range is launched. Mossimo womenswear developed under the Australian label prior to Mossimo Inc in the […]

Read More
Comments Off on Growing categories

Remaining Hardcore

Jun 30 1992- POSTED BY Alex Liiv

Despite a back drop of low skate industry activity, Hardcore promotes the World Industries skate tour though Australia and puts […]

Read More
Comments Off on Remaining Hardcore

Sista

Jun 30 1992- POSTED BY Alex Liiv

In conjunction with Stüssy, Die Hard creates a new proprietary brand, Sista, to provide a Stüssy inspired womens range. More […]

Read More
Comments Off on Sista

Over the ditch

Jun 30 1991- POSTED BY Alex Liiv

Hardcore grows beyond Australian shores and opens an office and warehouse in Auckland, New Zealand.

Read More
Comments Off on Over the ditch

Mossimo

Jun 30 1991- POSTED BY Alex Liiv

Stephen and Peter meet Mossimo Giannulli to secure the Australian licence for the new Californian Mossimo brand.

Read More
Comments Off on Mossimo

Mooks

Jun 30 1991- POSTED BY Alex Liiv

The company’s first proprietary brand, Mooks, is established with graphic artist, Richard Allan working with Peter and Stephen.

Read More
Comments Off on Mooks

Street skating

Jun 30 1990- POSTED BY Alex Liiv

Skateboarding styles evolve from Vert to Street as Hardcore produces Street Noise magazine and supports the Easter tour, carpark demos […]

Read More
Comments Off on Street skating

Super skate tours

Jun 30 1989- POSTED BY Alex Liiv

Along with snowboard events at Mt Buller, the Easter tours continue, and the largest event of the era, Ramp Riot […]

Read More
Comments Off on Super skate tours

Stüssy

Jun 30 1989- POSTED BY Alex Liiv

The Hills invest with the Australasian Stüssy licensee, Jim Fisher, and work to rapidly expand the business.

Read More
Comments Off on Stüssy