Globe International Limited is a global producer and distributor specializing in purpose-built apparel, footwear and skateboard hardgoods (decks, wheels, trucks, etc.) for the boardsports, street fashion, outdoor and workwear markets with products sold in more than 100 countries worldwide. Founded in 1985 by three Australian brothers, Globe International’s core business is divided between proprietary, licensed and distributed brands.
Globe International is listed on the Australian Securities Exchange and operates in Australasia, North America, South America and Europe with offices, distribution and manufacturing centres in Melbourne, Los Angeles, Newport Beach, San Diego, Hossegor and Shenzhen. The company is structured into six business divisions: Globe, Salty Crew, Impala Skate, Hardcore Distribution, 4Front and FXD Workwear. The company also has a number of branded retail stores in various territories.
Emerging out of Melbourne’s underground skateboard culture of the late 1970s, the Hill brothers’ passion for skateboarding led to the founding of their initial company, Hardcore Enterprises, over 35 years ago. Following the Australian super skateboard tours of the 80s, the streetwear fashion explosion of the 90s and the subsequent expansion of Globe Shoes into North America and Europe, the company was publicly listed in 2001. The acquisition of a skateboarding manufacturing base in 2002 and increased expansion saw the company not only survive the subsequent economic downturns but thrive into the current day with multi-branded high end designed and manufactured products. In the subsequent decades, with changing youth cultures and digital landscapes, Globe International looked to again evolve its brand mix and distribution channels. This lead to the introduction of several new brands including the FXD workwear label in 2012, the Salty Crew apparel brand in 2017 and most recently, Impala Skate.
Over the last two decades, Globe International has developed its own in-house proprietary footwear and apparel brands – these are trademarks, including the Globe brand, owned by Globe International Limited for the worldwide market and are sold direct and by third party distributors around the world. New brands continue to be designed, developed and acquired, including most recently, the FXD workwear label, Salty Crew, Impala Skate, dot electric skateboards and Milkbar Bikes.
THIRD PARTY BRANDS
Globe International maintains diverse licensing and distribution of leading third party brands for the Australian and New Zealand markets through its Hardcore Distribution, Hardcore Optics and 4Front divisions. Hardcore is Australasia’s largest skateboard distributor of over thirty leading brands including Blind, Almost, enjoi, Girl, Lakai, Chocolate and Thrasher while 4Front licences and distributes apparel brands such as Stüssy, M/SF/T, XLarge and Obey.
Globe International has always stood for fair and ethical business practices, invested in sustainable initiatives, supported young staff to grow their careers and encouraged grassroots access to boardsports in the wider community. As development of this culture, Globe International has recently introduced a more formal Social Responsibility framework that explicitly addresses the areas of the company’s environmental impact, social responsibilities to both its immediate employees and supply chain partners and workers along with an expansion of its community-based philanthropy efforts. We continue to work with our employees and other key stakeholders to find out what matters most to them, and put in place new and improved business practices that enhance our positive impact from environmental, social and community perspectives.
With over 35 years’ experience, the original company founders and senior management of Globe International continuously survey global retail brands and trends and are still involved in skateboarding and other boardsports every day. The company remains absolutely committed to high standards of business practice and professional governance.