THIRD PARTY BRANDS
Stüssy is an iconic American clothing brand started in the early 1980s by Shawn Stussy. Hardcore first licensed Stüssy at the end of the 80s when they teamed up to produce their own apparel line for the Australian market. Forward thinking styling yet laid back, against the trend and forging the trend. Over thirty years Stüssy has remained true to its So-Cal roots, dreaming up easy to wear, from the beach-to-the-street apparel and accessories to help keep the good vibes going. Globe International’s 4Front Division manages the Australian and New Zealand rights.
Founded
1984
Primary Products
Apparel, Accessories
Territory
Australasia
A pioneer of Los Angeles streetwear culture, XLarge started as a shop in the LA neighborhood of Los Feliz, on Vermont street in 1991. Opened by Eli Bonerz and Adam Silverman, the store catered to their diverse community and was quickly adopted by personalities such as Mike D of the Beastie Boys, Spike Jonez and Chloe Sevigny. The XLarge clothing brand was a true reflection of its surroundings and Los Angeles lifestyle. The brand drew inspiration from workwear, vintage and club scene aesthetics; to mid-century design, skateboarding and music influences. Iconic for its Gorilla logo, XLarge is established as one of the originals and continues to influence generations of streetwear culture worldwide.
Founded
1991
Primary Products
Apparel, Accessories
Territory
Australasia
Founded on the ethos of making real clothes for real girls, X-Girl gave life to the representation of young women in streetwear culture.
Created in the Summer of ’94 as a sister brand to X-Large, X-Girl was brought to life by Sonic Youth’s Kim Gordon and X-Large store girl and stylist Daisy Von Furth. An expression of their rejection of mainstream fashion culture, X-Girl was born out of a desire to make clothing that girls like them wanted to wear.
With Chloe Sevigny as their front girl and graphics designed by Mike Mills, the label was loved by everyone from collaborator Sofia Coppola to label devotee Kathleen Hanna. It’s roots cemented in the vibrant New York scene of the 90’s, X-Girl continues to echo the 90s cool girl, creating real clothes for real girls.
Founded
1994
Primary Products
Apparel, Accessories
Territory
Australasia
A new surf movement, a collective of mad minds, Misfit Shapes is a progressive Australian surfboard brand, inspired by art and individuality, focused on evolution and design, and spirited by a counter culture movement and the colourful personalities that fly that flag. Misfit Shapes. Killing the White.
Founded
2003
Primary Products
Surfboards, Apparel
Territory
Australasia
In 2009, we took the stance to reimagine what was once a stagnant staple and transform socks into one of fashion’s most exciting accessories. By unlocking the creative potential of an open canvas too often overlooked, we ignited a worldwide cultural movement that has attracted visionary artists, athletes and icons to embrace our positive message of individuality, movement and self-expression. In the years since, our vision has expanded from toe to head with a full line of colorful apparel styles for a life in motion… because why should feet have all the fun? Through a bold combination of technological innovation, superior comfort and fresh artistic design that has become the foundation of our brand, Stance active apparel can now be found in over 40 countries for anyone looking to defy convention. We are Stitched Different®.
Founded
2009
Primary Products
Socks, Apparel
Territory
Australasia
we’re breaking the cycle ; the cycle of waste and excess in the fashion industry. designed in Melbourne with the world in mind, we’ve created sunglasses for everyone, everywhere. whether you’re 19 or 99, recycled looks good on you. a collective in every sense of the word ; it’s us and you, purveyors of culture and protectors of the planet. this unique synergy of technology and fashion has produced szade ; a brand not only for today, but for the future. style, yes. purpose and integrity, f**k yes ; real sustainability, inclusivity, accessibility, diversity and innovation.
Founded
2020
Primary Products
Optics
Territory
Australasia
A mix of progressive design in apparel and classic streetwear. Based on the design of artist & designer Shepard Fairey. OBEY started with an absurd sticker Fairey created in 1989 while studying at the Rhode Island School of Design. The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging and has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art.
Founded
1989
Primary Products
Apparel, Accessories
Territory
Australasia
RAEN is a classics-driven, independent boutique eyewear brand. At RAEN, we wanted to make a difference and be the drivers of change within the industry. As an independent company frustrated by the lack of quality eyewear at an accessible price, we sought out to forge a new path focused on the use of premium materials in order to create carefully crafted and attainable, on trend, fashion-driven eyewear. Designed in California — RAEN is inspired by the classics, handmade for today.
Founded
2009
Primary Products
Optics
Territory
Australasia
Founded in Stockholm in 2016, CHIMI (pronounced \ ˌchi-mē) is an independent eyewear brand embracing a multiplicity of perspectives and ideas. Each piece proposes a distinct balance of opposing elements—past and future, structure and fluidity, hard edges and humanistic touches—embodying an inherent ease and sensibility.
Founded
2016
Primary Products
Optics
Territory
Australasia
Pro-Tec is the original skateboard protective gear brand, featuring the market’s most recognizable style of helmets. Pro-Tec designs are often imitated but never truly duplicated; that’s because no other action sports brand has over 40-years of heritage producing the most stylish and technologically advanced protective gear.
Founded
1973
Primary Products
Helmets and Pads
Territory
Australasia
As the original business of Globe International, Hardcore is Australasia’s largest distributor of over 30 leading skateboard brands, both proprietary and third party, including Girl, Chocolate, Thrasher, Flip, Almost, Blind and enjoi. As such, Hardcore Distribution has an unbroken heritage of 35 years of promoting and distributing the best skateboard brands and pro skaters in the world.
Founded
1985
Primary Products
Skate Hardware, Accessories, Apparel, Footwear
Territory
Australasia